For salon owners with no tech team
I built all six this year with no code and no developer on staff. That gap is going to get wide fast. Two mornings on Zoom, and you leave with your first one running.
What is possible
Every one of these runs at Maximum FX Salons right now. I built them this year with no coding knowledge and no developer on staff. Here are six of them. There are more, and in session one you will see them all running inside my own salon.
Every page of maximumfx.com, rebuilt this year without an agency. Booking, services, careers, the blog and every stylist bio on the team page, all in the salon's own voice.
A ninety second quiz that pairs a visitor with the haircutter and the colorist who fit, then sends them to book straight into that chair. A visitor becomes a booked guest without a phone call.
Tracks every cosmetology student we meet, nudges me when one is about to graduate, and has the text and the email ready to send at the press of a button.
Web based and self paced. New front desk team members are fully trained in under two weeks, with knowledge checks so we know it stuck. Part of a program that now covers every position.
Requests used to arrive in three different text threads. Now every one lands on a single calendar that both front desks can see. It has never been simpler, and I say that as the person who used to chase it all down.
Write the post, then get the carousel, the stories, the square post and the captions out of the same material, in the salon's voice. Nobody writes it twice and nobody waits on a designer.
You can learn how to do this too. No coding required. You are not writing code. You are describing what you want in plain English, the same way you would explain it to a new front desk hire, and it gets built.
The takeaway
No experience needed
You have seen what AI can do. Now you want to build the thing yourself instead of waiting on somebody else to.
You have hit the ceiling of copying and pasting. You are ready for something that does the work rather than describing it.
You do not need a degree in anything. You need somebody to show you how these tools actually work, step by step.
Seriously. We start from zero. If you can type and follow instructions, you can build with Claude Code.
The format
Most of what stops people is not knowing this was possible. That is the whole first morning.
Session one is Monday, October 26. Session two is Monday, November 2. Both run 10:00 am to 1:00 pm Central on Zoom.
This is the foundation. You get set up, you learn how Claude Code actually works, and you see what is possible with it. Introductions, then a guided orientation to the app: where everything is and what each part does. Then demos of every system on this page running inside my own salon. After the break we build your first system for your salon, in your own voice, on your own machine.
This is where the real work begins. We start with whatever you tried during the week, then finish the foundation and go deeper: customizing everything around your salon rather than mine, pointing it at your own exports and files safely, and learning how far you can take it. By the end of the day your system is finished, running on your own material, and you know how to build the next one without me.
Four weeks of assignments, one a week by email, about twenty minutes a day. Two evening calls on Zoom where you bring what you have, we work on it together, and I answer questions for anyone stuck. You finish with one system running on its own, plus the saved instructions and prompts that make everything Claude Code writes for you come back sharper and sound like your salon.
A Mac or a PCmacOS 13 or newer, or Windows 10 or 11, with at least 4 GB of memory. Most laptops from the last five years qualify. The setup email shows you how to check yours in thirty seconds.
A Claude Pro planAbout $20 a month, started before day one. This is not included in the price of the class, and it is the only other thing you pay for.
Zoom and a cameraBoth mornings are live and small enough that we can all see each other. No microphone headset, no second monitor, nothing else to buy.
Your instructor
Co owner and Director of Operations at Maximum FX Salons, an Aveda Lifestyle salon with two locations in Austin, Texas. A former certified Strategies business coach with a corporate finance and information systems background, he spent this year building AI into the salon's operations.
Recruiting. New employee onboarding. The apprenticeship education program. A web based guest care training system that gets new team members fully trained in under two weeks. Time off requests across both locations. The entire Maximum FX Salons website, redesigned, with a Find Your Stylist quiz that turns visitors into booked guests by matching them with the right stylist. Web based marketing tools that drive retail sales.
His entire professional development budget went into AI courses this year. The six systems on this page are what he built with what those courses taught him, and this class is him passing it on to other owners.
He built all of it himself, with no coding knowledge and no developer on staff. This class is what he learned doing it, taught to the people it was built for.
Also the founder of LUCKY+DOG, a made to order dog gear company, since 2019, and advising salon owners through Chris Murphy & Co. since 2012.
Next class
One payment, one salon per seat, as many people around the screen as you like. Capped at 25 so you are a person and not a seat number. No travel required, so there is nothing to spend on flights or a hotel on top of the ticket.
Reserve your seat →CLASS.paymentLink at the bottom of this file and every Reserve button goes live.Money back guarantee. If it has not paid for itself by day 30, I refund the seat. One thing that is not included: a Claude Pro plan, about $20 a month, which you start before day one. The setup email walks you through it. Questions before you book? chris@chrismurphy.co